Campworld Digital media elements

The big idea of “52 holidays a year” provided endless content by tapping into the lifestyle and destination side of caravanning and camping, instead of the equipment. Every destination in South Africa became a social media post or a print ad, even a quirky screensaver. Every piece of communication tapped into a passion point beyond caravanning or camping. It tapped into the insight that people just want to get up and go. Website, animated e-mailers and the screensavers helped bring to life the fun side of camping and caravanning