Discovery Join the band

Discovery Health wanted an activation for the launch of there new credit card. This card gave users an array of benifits. The target audience for this campaign was concert & festival goers. So we created "Join the Band" where members would get exclusive back stage passes, merch, free tickets and so on. At the event we would have our promoters dressed in simple classic rocker gear, Jeans, Tees & sneakers and they would cruise around in the old school "band van" giving away merch & setting up chill stations at the concerts, whilst also collecting data by handing out plectrums after the user fills in his/her details.