Total

Build the car SA wants (Pitch work) Total gives South Africans the chance to build a car completely from scratch by voting for each part, colour, make and model. With Total Lubricants being the final thing added to the car… the cherry on top. We will take the build of the car on the road to the various Total Lubricant outlets to give SA the chance to see the car being put together by our team of experts. SA can watch them build the car online, debate the parts on regional radio and watch TV squeezebacks, but best of all, on the road as our mobile workshop comes to you. 34 won the pitch and the work was presented to Total Head Office in Paris. There are now plans to take this campaign to three other countries.